Mural Festival Catalog Book • WALL\\THERAPY // Non-profitJuly 2021 - April 2019Designed the 2013 WALL\THERAPY catalog book, translating the energy of a citywide mural festival into a printed piece that documented the event and supported future fundraising.
Mission Statement
Transform walls, building, and neighborhoods to spark inspiration in individuals and communities alike.
WALL\THERAPY strives to beautify Rochester’s urban landscape, igniting a community dialogue and inspire Rochesterians to view the Image City, a moniker originally attributed to Kodak, in a proud, new way.
My RoleI designed the 2013 WALL\THERAPY catalog book as a volunteer project while finishing my degree at Rochester Institute of Technology. I was introduced to the opportunity through my work at RIT's print shop, where the manager - who also co-curated WALL\THERAPY - invited me to take on that year's book. I was drawn to the organization's mission and the way it used art to connect people to neighborhoods they might not otherwise explore.
Challenge
The challenge was to create a catalog that could both memorialize the energy of the festival and function as a polished printed artifact worth keeping. Because my background was primarily in digital design, the project also pushed me to learn the realities of editorial pacing, print production, and designing within the constraints of a physical format.
Reflection
Outcome
The final catalog became both a record of the 2013 festival and a fundraising tool for future programming. It also received broader recognition, earning AAF Regional Gold and District Silver awards for Professional Print Design. Beyond awards, the book found a lasting place within the street art community, including in Martha Cooper's private library and in the Urban Nations Museum in Berlin.
This project expanded the way I thought about design by pushing me outside a digital-first mindset and into the craft of print. It taught me how much editorial design depends on pacing, composition, and production awareness. It also remains meaningful to me because it connected design to community and a mission I believe in.